Bringing highly designed products to cannabis with Maggie Connors, Founder of Besito. My next guest founded an effort intended on bringing highly designed products to the market in a way that gives back to the community. This brand advocates for LGBTQ rights, criminal justice reform, and the advancement of scientific research in cannabis. Besito has announced a partnership with Equity First Alliance, with the release of a powerful campaign featuring advocates, formerly incarcerated individuals, and their family members, amplifying the voices of those impacted by the War on Drugs. A Record Shouldn’t Last A Lifetime, is a call to action and urgent reminder of the moral obligation of those who are profiting off the legal cannabis industry to fight for equity and reparative justice. The multi-media campaign puts an intimate and human face to those who have been most harmed, featuring the subjects’ compelling personal stories in their own environments.