Building an Integrated Marketing Agency with Lori Jones of Avocet Communications
Sep 9, 2016 ·
30m 50s
In this episode, we discuss: - whether you should specialize in target markets, or strategic services - what integrated marketing actually is - creating services by trial and error -...
show more
In this episode, we discuss:
- whether you should specialize in target markets, or strategic services
- what integrated marketing actually is
- creating services by trial and error
- delivering a full brand experience for a client
- how to chose what services you offer, and what to say no to
- performing up front persona discovery to develop a brand
- discussions on project vs. recurring revenue
show less
- whether you should specialize in target markets, or strategic services
- what integrated marketing actually is
- creating services by trial and error
- delivering a full brand experience for a client
- how to chose what services you offer, and what to say no to
- performing up front persona discovery to develop a brand
- discussions on project vs. recurring revenue
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