In this episode, host Neil Howe talks to Katlyn Plummer, director of accounts at PCR Agency in Jacksonville, FL. about using Search Engine Optimization as part of a bigger marketing plan.

Katlyn talks about the important aspects of a good digital marketing campaign including things like:

• Database Research
• Keyword Research
• Market Assessment
• Customer Analysis
• Competitor Analysis

To Understand your business

Then,
• Search Engine Optimization
• Pay-Per-Click Advertising
• Digital Advertising
• Inbound Marketing
• Content Marketing
• Programmatic Marketing
To attract people to your business.

Followed by,
• Landing Page Development
• Custom Calls To Action
• User Experience Design
• Content Offer Creation
• Website Design
• Heat Map Tracking
• A/B Testing
To convert those visitors to take action

And,
• Marketing Automation
• Contact Segmentation
• CRM Integrations
• Database Marketing
• Email Marketing
• Customer Analysis
• Customer Persona Development
To engage with your new list of interested prospects.

Listen in as Katlyn Plummer outlines the whole plan.

To learn more about Katlyn and PCR Agency, visit:

PCR Agency
1534 Oak Street #302
Jacksonville, Florida 32204
904.923.2062

www.PCRAgency.com

The Trust Factor Radio
https://businessinnovatorsradio.com/the-trust-factor-radio/