Elaine Fogel is a professional speaker, customer-oriented marketer, and brand evangelist. She helps small and mid-sized businesses and nonprofit organizations “power up their brands.”

Elaine believes that in order to succeed, having excellent products and services, investment capital, or an ideal location isn’t enough anymore. If organizations still have a lackluster or nonexistent brand, success will be that much harder to attain. Since your brand emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it, she says it’s crucial to focus on customer experiences.

In this exciting and highly engaging interview, Elaine shares some of the concepts from her new book entitled, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success.

To learn more:

Contact Elaine at elaine@elainefogel.com or visit her website www.elainefogel.com