The State of Fitness has been an amazing story from well over ten years ago, that's because the founder and owner Justin Grinnell has a level of faith and trust in his mission that he is bound to be successful.

Moving back to his roots in moving his facility to downtown Lansing is a blessing in that now 'The ReFirement Zone' adds another member to our family.

Learn more about State of Fitness here: http://www.mystateoffitness.com

Key terms in this episode -

Perceptions of downtown Lansing
Breaking out of your 'box'
Relationship driven small group fitness
ReFired people are a big customer
What's the value add and cost

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More information can be found at http://www.tommattshow.com