If you're a shop owner you've heard from your coaches and your industry suppliers that your labor rate is probably too low. Of course, you've heard from your customers that it's far too high! Who do you believe? As long as you're competitive to the shop down the street, there's not much more you need to know, right?

Knowing your numbers will make your shop more profitable, more competitive and more attractive - and doesn't have to be any additional burden to your customer base. You've worked too hard to build your shop – don't give it away because of outdated perceptions of how important an accurate labor rate is or because of uncertainty of how to set yours.
Doug Kaufman from ShopOwner magazine interviews Vic Tarasik from Shop Owner Coach. Talking Shop with ShopOwner is presented by AAPEX 2021, the premiere automotive business, networking and educational event in the industry. AAPEX will be held in person Nov 2-4 in Las Vegas. For more information about the show or to register for the event visit AAPEXSHOW.com.