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What can we learn from an enterprise ABM program that generated a multimillion pipeline?
We really need to stop thinking about ABM as IP-based ads or enterprise leadgen.
That is, if you’re looking to scale revenue.

There are so many other plays and strategic elements with a higher ROI.

This is the topic I had a pleasure of chatting with Fes Askari, the Director of Sales & Strategic Accounts at strategic ABM, an Account-based Marketing (ABM) Agency from London, with B2B tech client clients like CommScope and Cloudflare.

Tune in to learn:

- What’s the essence of ABM

- What are the best ABM plays (including one that helped Acxiom Created a £1.5m Pipeline in 120 Days and grew beyond)

- Which are the three levels of account research to use to personalize your campaigns and engage more account?

Connect to Fes on LinkedIn https://www.linkedin.com/in/fesaskari/ https://www.linkedin.com/company/strategicabm/

Check out the case study he spoke of during the interview: https://insights.strategicabm.com/video-case-study-acxiom-abm-sales-pipeline