How do you convert people to paid? In this episode of Ask Christina 1st, we go through 7 steps that will help you convert people from free to paid. Digging up an article written by Bri Williams, Christina shares both her ideas and Bri’s ideas. One of the first steps is to offer people a free service that they will eventually have to pay for. 3 months is the perfect time frame as it will give you and your clients time to prepare for a service and or product that people are now paying for. Embed a reward system that your future clients can appreciate that will allow them to still feel like your service or products are worth both their time and more importantly their money. Rewarding people for their loyalty gives them the opportunity to see how much you are also invested in them and what they bring you and your business. Exclusivity also holds value however, that should not be the focus or your bottom line unless you are a luxury product. Offer your clients products and services that are different from what you offered them before. Going from free to paid requires an upgrade in services offered. The key to this is differentiating your products so that your clients feel as though their now paid products or services hold more value than what they were receiving for free.

In this episode you will learn:

1. How to convert people from free to paid.

2. Why differentiating your products is a great way to uphold their new investment.

3. How to reward your clients for their loyalty.