Autoline This Week #1804: Hawking Honda
Jan 24, 2014 ·
26m 48s
The last few years haven’t been kind to Honda. With all the strife caused by the tsunami, sales took a huge tumble. But now after some time rebuilding, Honda’s core...
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The last few years haven’t been kind to Honda. With all the strife caused by the tsunami, sales took a huge tumble. But now after some time rebuilding, Honda’s core brands are on the rebound. This week on Autoline, Michael Accavitti, American Honda product and marketing boss, joins host John McElroy, Michelle Krebs from Edmunds.com and Paul Eisenstein of the Detroit Bureau to talk Honda and the road back to the top.
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