AAH #178 - Yesterday's Chevrolet, Tomorrow's Corvette
Jan 11, 2013 ·
1h 5m 59s
“Chevy Runs Deep” no more, instead it’s trying to “Find New Roads” with a new slogan. And, as another tagline lands in the dustbin, we’ll be asking a Chevrolet historian...
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“Chevy Runs Deep” no more, instead it’s trying to “Find New Roads” with a new slogan. And, as another tagline lands in the dustbin, we’ll be asking a Chevrolet historian for his take on the matter. Mike Davis is the author of “Images of America: Chevrolet,” a two-volume pictorial history of GM’s flagship brand, and we’ll see what lessons he learned in the long tale of the bowtie. We’ll also get into the news of the week and talk a bit about what we’re anticipating as brands roll out their newest stuff at the North American International Auto Show next week. Joining John McElroy in studio to discuss all this and more is co-host Peter De Lorenzo, the Autoextremist, and a face we haven’t seen in a long time, none other than grizzled PR veteran and AAH founding member Jason Vines.
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