Almost 50 years after the Equal Credit Opportunity Act of 1974, which ended women needing a male co-signer on loans and credit cards, women are still facing discrimination from financial institutions.

Our guest, Lacy Garcia, is the Founder and CEO of Willow, a woman-led, financial technology and guidance platform that empowers women and the underrepresented with education, coaching, and support through every life journey.

Willow's mission is to pioneer the standard of financial care provided to women and transform the way in which financial institutions serve women.

With two decades in the financial sector as a private banker and marketer in financial services, Lacy understands the challenges of meeting the needs of women clients. She founded Willow to provide women with access to the coaching and personalized guidance she wished had been available to her.

To learn more about Willow, please visit: https://www.trustwillow.com/

Watch these videos to learn more about how Willow can help you:
https://www.youtube.com/watch?v=2DzwvKVWjBY
https://www.youtube.com/watch?v=SWZAehtqHjw

Connect with Lacy and Willow on social here:
LinkedIn: https://www.linkedin.com/company/trustwillow/ and https://www.linkedin.com/in/lacy-garcia/
Instagram: https://www.instagram.com/trust_willow/
Facebook: https://www.facebook.com/trustwillow

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com
#womenandmoney #womenempowerment

00:00 - Andelicious Announcements
04:50 - Meet Lacy Garcia - Co-Founder & CEO of Willow
11:38 - you don't need to be an expert to jump into entrepreneurship and solve a problem for customers
14:00 - Willow will provide a free coaching session if you attend the $avvy FILM SCREENING AND FINANCIAL INDEPENDENCE DISCUSSION on June 7th - tap this link to RSVP :
https://gathr.com/events/06ce9c3d/avvy-film-screening-and-financial-independence-discussion
17:00 - how does the Willow platform empower women to take control of their finances?
31:45 - stop focusing on what you don't know and appreciate yourself for everything you DO know!
36:58 - how Lacy got on the TODAY show + other bootstrapping PR advice for founders!
42:00 - perfection is the enemy of productivity - good enough is good enough!

CONNECT WITH ME ONLINE:

https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons

ANDELICIOUS RESOURCES:

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

ARLAN'S ACADEMY
Everything you need to know about launching a successful business, all in one place.

https://arlansacademy.com/

ELIZABETH YIN - HOW TO RAISE A SEED FUND
https://docs.google.com/document/d/14N9R1ZNervLjIR4bi5VjfEDkOSDAFclkGMT06kHwbPI/edit

SCROOBIOUS
Scroobious empowers founders to create pitches that speak to investors and prepare for their next funding round or accelerator application.

You can learn more by visiting: https://www.scroobious.com/

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

SPONSORSHIP
If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier – CANVA EXPERT

https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO