Businesses in Nairobi are facing a steep decline in sales on top of poor business in December as families grapple with tough January economic conditions.
A spot check at various business premises within the capital city shows diminished footprint unlike December and early January when they experienced better sales.
Eric Gitonga, a bookshop entrepreneur on Moi Avenue in Nairobi, says stationery sales have already declined by nearly two-thirds unlike in a similar month last year.
He attributes this to substantially reduced purchasing power. Mr. Gitonga, however, adds that a few days ago, his shop was busier.
He added if things do not improve he would find it difficult to sustain his business as he still has bills to pay.