Enterfive's Kemdi Ebi tells Breakfast Connect about the beginnings of his company's main product Versus, which was developed when opportunity met a need.

He was involved in a campaign that was developed with a few friends which centered around educating the Nigerian public about the importance of voting. While developing that product, Kemdi noticed an opportunity when he saw people responding in different languages. At the point of the conversations, Kemdi noticed a need for people to understand themselves better, leading to the development of Versus.

Bet On Yourself
Kemdi says Enterfive took a bet on themselves at the initial stage. He told Breakfast Connect that he did not think the best approach would be to go sourcing for funds. Without tangible material and metric, Kemdi says the team knew the foundation would involve building capacity and relationships as well as understanding the market.


Marketing intelligence
"For us, the success is about seeing the way our product helps your business," Kemdi says as he talks about the positive global performance of Versus. "Global companies," he adds, "have mastered the idea of marketing intelligence." He believes Versus can be the go-to intelligence marketers for Africa.