Kristi Heuring, a Tennessee native and now Texan, is a 26-year marketing veteran, 16-year industry veteran and is currently the Chief Marketing Officer for Everest, the first-of-its-kind online community and marketplace specifically for the outdoors world.

Kristi’s prior experience includes leading the marketing efforts for Aguila Ammunition where she launched their first U.S. branding campaign as well as producing the inaugural Aguila Cup. Kristi’s industry experience also includes Aimpoint Red Dot Sights, International Hunter Education Association, National Bowhunter Education Association and Blaser/Sauer/Mauser.

Kristi’s exposure to hunting and shooting began as a child growing up with a father that hunted and owned a hunting and fishing store for some time. Today, she enjoys hunting with her father, husband and industry friends. Kristi lives in The Woodlands, Texas with her husband and teenage children.