Scott Logan and his team have discovered a key factor overlooked by many Sales Development leaders.

After a tremendous investment in Brand building, Field marketing, Digital demand generation and Sales Development, many companies are missing “The Last Mile” between all the up-front activities and setting up confirmed and qualified appointments with their sales team. Too many times things fall through the cracks, and pipeline is not created.

The team at Kronologic has developed the technology to address this, and Scott is now a leading proponent of a new metric: The Value Per Meeting.

Tune this week as we dive into how it works and how it could benefit your company and your Sales Development program.

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