Marketing to the ultimate customer. The power of video and the zero moment of truth.

Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media, a data marketing company serving the auto aftermarket and Robert Cannon, Chairman and CEO of AutoNetTV. Discuss building confidence and awareness in your consumer's relationship.

These two companies have formed a strategic partnership to provide innovative content and marketing services to the aftermarket. They believe, “Macro trends like price transparency and more educated consumers are compelling smart manufacturers to connect with repair shops and consumers in creative ways.

This conversation is going to light you up if you are into branding, marketing and the buying moment of truth. Al and Robert have a handle on the ‘e’ buying experience and look to work with the aftermarket to nurture a knowledgeable and brand conscious customer to the service professional.