Beyond paid advertising, sponsorships, and other traditional marketing, more and more companies have placed storytelling and content marketing with much greater emphasis in their marketing departments. However, the stories that grip their respective audiences may not always be easy to find. That’s where marketer and story teller Matthew Turner comes in. Matthew eventually found his calling while developing a set of journals into a novel. He then combined his newfound passion with his degree in marketing, and has been doing brand storytelling ever since. In this episode, Matthew discusses how he came to realize that storytelling is his passion, the way that others’ definition of success can hold us back, the importance of finding your passion and your purpose and marrying the two, what brand storytelling is, and how companies can do a better job of it. For the show notes, checking out skilledup.com/matthewturner.