For small businesses and marketers, nano influencers provide you with an audience interested in your brand’s unique benefits and provide the opportunity to increase your brand’s social exposure. To find nano influencers research industry niches for popular hashtags and study other companies like yours who have engaged social influencers. People are researching brands, investigating company cultures, reading comments which act as reviews, and searching for specific products on social media. Platforms like Facebook, Instagram, Pinterest, and LinkedIn are social search engines and need to be thought of as such. How your brand is perceived on social media is as important as how it’s viewed on traditional search engines. This perception is particularly important since Google includes social media pages in its search results.