[E1] 1971
![[E1] 1971](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/9bff5c80770724ff68783b6d00472614.jpg)
Mar 15, 2023 ·
26m 55s
In 1971, Phil Knight, who at the time was the co-founder of Nike was in search for a new logo for his company. He contracted graphic design student Carolyn Davidson...
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In 1971, Phil Knight, who at the time was the co-founder of Nike was in search for a new logo for his company. He contracted graphic design student Carolyn Davidson to create what we now know as the Nike swoosh. He paid Carolyn $35. In Carolyn's perspective the logo represented Nike, the greek goddess of victory. On today's podcast Rob talks about whether or not Carolyn Davidson was underpaid for the $35 she received for making the logo of a company that would go on to be worth billions. So was she underpaid?
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Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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Sponsor Info:
Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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