How do you bring a radically new idea down to earth and make it real? How do you validate the market for a product that doesn’t even exist? And how do you do this with a view to getting a very specific kind of incubation and growth support, as well as capital, in a narrow, niche industry?

In this episode, insurance technology entrepreneur Soton Rosanwo talks about her incredibly thoughtful and systematic approach to getting, capturing and selecting ideas, how she balances head and heart in navigating her startup path, her step-by-step approach to validating her market with a small budget, getting the exact right accelerator for her niche startup, and much more.

Episode highlights:
- How to never lose a potential startup idea again
- How to figure out if an idea is a good fit for you
- How to evaluate the merits of an idea you like
- How to zoom in on the vital few factors that will make or break your idea's success
- How to collect reliable data even a VC will accept, without breaking the bank
- How to collect market data when you don't have a research budget, even a small one
- How to develop your idea systematically through stages so you don't waste time or money
- How to select the right accelerator for YOUR business
- How to find, hire and compensate your earliest employees
- The one warning sign to watch for when hiring new employees
- How to find the right investors for your startup
- How get better negotiating outcomes, even if you hate to negotiate
- The one thing to never lose sight of during your entire entrepreneurial journey