Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Check out the platform here: https://my.ascender.co/Ascender/  Competition comes in varied forms in a sales process and you need to be prepared. When your competition comes knocking, you need to highlight your differentiation. In this episode, John Kaplan discusses ways that you can improve your position in competitive deals. He explains:

• Why competition is always present in each of your deals.
• What to do when your buyer tells you that they see value in a competitor’s offering.
• How to equip your Champion to effectively articulate your competitive differentiation. 

Here are some additional resources:

• Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparison 
• Stacking Customer Requirements in Your Favor w/ Marty Mercer | Podcast
  • https://apple.co/3FV1w1F 
• Resources to Help Your Salespeople Enable Champions 
  • https://bit.ly/3jdQ0pm 
• Articulating Differentiation: 5 Ways to Trap the Competition 
  • https://bit.ly/3FCDuqC  

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.