The MASSIVE Shift in How We Buy Software, with Sam Senior
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Jan 30, 2023 ·
30m 18s
In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially...
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In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?
Discussed in this episode:
Benji - https://www.linkedin.com/in/benji-block/
Sam - https://www.linkedin.com/in/samuelsenior/
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Discussed in this episode:
- The move toward "ungated" software
- The evolution of the Saas sales role
- How to enhance your trial/demo experience
Benji - https://www.linkedin.com/in/benji-block/
Sam - https://www.linkedin.com/in/samuelsenior/
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