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B2B Growth

Shift Your Go-To-Market Strategy, with Bill Kramer

Shift Your Go-To-Market Strategy, with Bill Kramer
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Jan 9, 2023 · 22m 59s

In this episode, https://www.linkedin.com/in/benji-block/ talks to Bill Kramer, VP of Marketing at https://payzen.com/. Discussed in this episode: - Transitioning from MQLs to Qualified Accounts - Pivoting to new ways of...

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In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen.

Discussed in this episode:

  • Transitioning from MQLs to Qualified Accounts

  • Pivoting to new ways of measuring marketing success

  • Successfully leading a team through times of transition
show less
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Author Sweet Fish
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🇬🇧 English
🇮🇹 Italiano
🇪🇸 Espanõl

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