237. How to Turn Your Customers Into Lifelong Advocates w/ Brittany Hodak
Jan 10, 2023 ·
53m 27s
Creating superfan customers should be a top priority for every businessperson and every brand today … but superfans can’t be bought - they can only be created. And they’re created...
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Creating superfan customers should be a top priority for every businessperson and every brand today … but superfans can’t be bought - they can only be created. And they’re created at the intersection of your story - and every customer’s story.
These are some of the key themes in a highly recommended new read,Creating Superfans: How to Turn Your Customers Into Lifelong Advocates. Today’s guest is the author of this book and she was a guest on this show on Episode 120We’re releasing this episode on her book’s publication date! Jan 10, 2023
This episode covers:
More information about Brittany and today’s topics:
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
show less
These are some of the key themes in a highly recommended new read,Creating Superfans: How to Turn Your Customers Into Lifelong Advocates. Today’s guest is the author of this book and she was a guest on this show on Episode 120We’re releasing this episode on her book’s publication date! Jan 10, 2023
This episode covers:
- Why you need a Chief Customer Officer or Chief Experience Officer
- Where does brand overlap with customer experience?
- What becomes relevant when price is irrelevant?
- What Drives the Experience Economy?
- How to break down the S.U.P.E.R Acronym
More information about Brittany and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/
- Company Website: https://brittanyhodak.com/
- Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
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