Marketers: Here’s How You Handle Your Data Problem
Mar 8, 2023 ·
23m 25s
Everybody says they want to be data-driven. But with so much data at your disposal these days, if you aren’t driven by the right data for your business goals, it...
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Everybody says they want to be data-driven. But with so much data at your disposal these days, if you aren’t driven by the right data for your business goals, it can just as easily lead you down the wrong road.
Today, I’m speaking with Leigh Anne Bentley about “the data problem” and some of the other marketing challenges she’s had to tackle as Chief Marketing Officer at Leaders Credit Union. She shares the insights she gained overcoming these challenges and tips on how marketers in any industry can overcome theirs, too.
Join us as we discuss:
show less
Today, I’m speaking with Leigh Anne Bentley about “the data problem” and some of the other marketing challenges she’s had to tackle as Chief Marketing Officer at Leaders Credit Union. She shares the insights she gained overcoming these challenges and tips on how marketers in any industry can overcome theirs, too.
Join us as we discuss:
- The similarities and differences between marketing at a bank vs. a credit union
- How Leaders Credit Union are improving the member experience
- The data problem and what is missing from the modern marketing toolkit
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