Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior?

Today, Brain is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of customers in e-commerce and how to truly connect with them.

Discussed in this episode:

• How to differentiate between real and ideal customers
• The challenges of customer research
• Executing personalization at scale

So, whether you're a seasoned e-commerce pro or just starting out, this episode is a must-listen.