Why do creators make people laugh? What is it about the formats of TikTok and short form video that bring out the humor in all of us? Well in our latest episode that is released while Vidcon 2022 is going on along with Cannes Lions, we go to a comedian creator who explains how what we see involves a lot more than beholds the eye.

Across his many social media channels, James Henry has posted hundreds of videos. But what's more impressive than the number of videos is the manpower he harnesses to produce original content. Henry's videos are elaborately planned, scripted, and extensively rehearsed. And James, who is the star of all his videos, also wears the hats of producer, writer, and editor.

Henry's creative skits and quirky videos are numerous on Instagram and YouTube, but TikTok is the social platform where Henry's hard work has paid the most dividends. But he doesn't plan to stop there. Hollywood is his next stop.

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