With consumers being concerned with how companies use their data, it's time for alternative solutions that rebuild confidence and trust.

In search of these I encountered Nina Müller from empathy.co, a company that sets a new standard for ethical e-commerce with their Search and Discovery platform. One that prioritises privacy, trust and transparency. One that allows consumers to decide what data they share.

This time at (Re)Design, I’m joined by Nina Müller, who leads the Ethical Commerce Alliance, an initiative of foryouandyourcustomers' partner empathy.co.

Since Nina herself also hosts a podcast, we have prepared a special episode: Nina is my guest, and at the same time I am hers. Together we discuss how Privacy can be achieved by design. Nina will introduce Empathy's ethical search solution and explain how she thinks e-commerce can be ethical. And she'll ask me questions about how to reduce privacy risks and build trust by design.

Link to the episode with captions: https://youtu.be/XEwbCMEKF5M