Episode Summary

In this episode we discuss high-impact approaches to grow your local business. Effective local lead generation strategies can help you acquire more customers. However, many digital marketing strategies are unfocused. The strategies we present are targeted to your local market and are easy, affordable, and effective.

Sixty percent of marketers state that lead generation is a key pain point for their company. Determining a good lead is more complex than just targeting people who downloaded your white paper, and it’s important that your sales reps don’t waste their time cold calling unqualified leads when there are ways to narrow down the pool of prospects.

When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. The higher quality leads you direct your sales team to, the more of those leads will result in sales.

Resources

Facebook Ads | https://www.facebook.com/business/ads
Google Ads | https://ads.google.com/home/
Trade Show Listings | https://www.absoluteexhibits.com/top-100-usa-shows/
Free eBook | Internet Marketing KPIs (Metrics)
Course | Lead Generation Essentials

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