We invited Neil Andrew to join us on episode 61. Neil is the Founder of PPC Protect, which specialises in helping businesses with click fraud protection & invalid traffic prevention. Neil is a leading figure in the PPC industry and regularly shares content around bidding strategies, account set up, fraud prevention, and more.
During the episode, we talk about a very interesting and somewhat controversial topic. Neil joins us to discuss industry awards and his opinion of the industry. A few months ago, Neil shared a poll on LinkedIn and asked his audience to vote on whether or not they believe that industry awards are pay to play. Around 400 people voted on the poll, with a landslide number of people stating that they think the industry is pay to win. We discuss Neil's views, some of the inconsistencies in the industry, and whether or not they are ultimately worth entering. We also speak about some alternative ways of showcasing your business via social proof.