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Episode 46: AFENDS Declan Wise & Jonathan Salfield

Episode 46: AFENDS Declan Wise & Jonathan Salfield
Jul 22, 2021 · 55m 2s

Our guests today are the co-founders of Byron Bay Clothing and Fashion brand AFENDS, Declan Wise and Johnathan Salfield. We spoke about the origins of Afends as a punk brand,...

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Our guests today are the co-founders of Byron Bay Clothing and Fashion brand AFENDS, Declan Wise and Johnathan Salfield. We spoke about the origins of Afends as a punk brand, visit to Japan as a catalyst for its creation, growing up in Byron Bay, the influence of surfing/skating/psychedelics on Afends, inspirations, creating a cultural movement, design process, the hemp revolution and its benefits to the environment, self-sustainability, plans with their 100 acre hemp farm near Byron and much more. These two blokes were a pleasure to talk to and we learnt a lot!

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