$4 Billion in Sales to $500M in Debt - What NOT To Do
Oct 5, 2019 ·
8m 50s
In this episode I discuss the latest giant retailer to file for bankruptcy; Forever 21. How does a company go from over $4 billion in sales in 2015 to $500...
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In this episode I discuss the latest giant retailer to file for bankruptcy; Forever 21. How does a company go from over $4 billion in sales in 2015 to $500 million in debt just four years later? Lack of innovation in technology has held this company from evolving with the current marketplace.
Competitors are focused on e-commerce and developing brand deals with celebrities and influencers while Forever 21 continued to try to buy up more real estate and lease more retail space for more physical locations. Their overhead (costs) grew faster than their sales and profitability; leading them into bankruptcy.
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Competitors are focused on e-commerce and developing brand deals with celebrities and influencers while Forever 21 continued to try to buy up more real estate and lease more retail space for more physical locations. Their overhead (costs) grew faster than their sales and profitability; leading them into bankruptcy.
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| Author | Zach Uvodich |
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