Dan Mathews PETA Senior Vice President Dan Mathews is the irreverent force behind many of the colorful crusades carried out by PETA, including the three-decade "Rather Go Naked Than Wear Fur" campaign, and has worked directly with designers like Stella McCartney, Armani, Michael Kors, Versace, Prada, and Tommy Hilfiger on expanding use of vegan fabrics. [...]