Earlier this week (see the article published on itvt.com, October 29th), 180Squared--a company best known for providing software and integration services for Microsoft's Mediaroom IPTV platform--announced that SureWest Communications and Reservation Telephone Cooperative (RTC) had selected its v.Allegro solution set in order to plan, integrate and launch their implementations of the Mediaroom platform.

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," 180Squared's co-founder and VP of business development, Amir Littman, provides an overview of the company's products and services and of the IPTV integration services space in general; explains how the company believes it adds value to Microsoft Mediaroom; describes the kinds of interactive TV applications it sees coming down the pike; and more.