Segment 1: Beau Lotto is a world-renowned neuroscientist who specializes in the biology and psychology of perception.  He has been conducting and presenting research on human perception and behavior for more than twenty-five years and has published over sixty publications and two academic books.  

Segment 2: Charles Goslin is the author of “Understanding Personal Security and Risk”. He is a retired Central Intelligence Agency operations officer who served throughout the world in a wide range of capacities that bridged covert technical and human intelligence operations. 

Segment 3: Paul Rasori is VP of Global Product Marketing at First Data. As a 25-year veteran of the electronic payments industry, Paul has held positions in product development, product management, corporate strategy, marketing, and business development. 

Segment 4: Joe Sprague is currently Vice President and leader of Nationwide Business Solutions Group (NBSG). 

Segment 5: Dr. John Hayes is a franchise educator and author, and a former franchisee on numerous occasions, as well as the former president and CEO of HomeVestors of America and the We Buy Ugly Houses franchise. 

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