Inside the Evolving Viewing Habits of Everyday Americans
Mar 11, 2019 ·
13m 48s
Jillian Andersen, research director, MRI-Simmons joins NAB’s vice president of Research Dan McDonald to discuss findings from MRI-Simmons’ recent Cord Evolution study, how the overall viewing habits of Americans are...
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Jillian Andersen, research director, MRI-Simmons joins NAB’s vice president of Research Dan McDonald to discuss findings from MRI-Simmons’ recent Cord Evolution study, how the overall viewing habits of Americans are evolving and what it all means for television broadcasters.
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| Author | Josh Miely |
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