Erik is joined by Afton Vechery (@aaffttoonn), co-funder and CEO of Modern Fertility, and Anarghya Vardhana (@anarghya503), VC at Maveron.

Afton explains how she went from private equity to running a women's health startup and talks about the problems that she saw in the space and how Modern Fertility aims to change the lives of women.

Anarghya talks about their investing criteria at Maveron and what they're looking for in the healthcare space. They talk about the reasons that women's health has been neglected and talk about some of the startups that are working on changing that.

Afton points out that there are a number of companies working in healthcare that have a complete lack of articles published in peer-reviewed journals and Anarghya says that "brand is not enough" and that "you want to win the right way."

They discuss what their requests for startups are and where they would be investing if they were running a fund devoted solely to women's health.

Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.

Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.

Venture Stories is brought to you by Village Global and is hosted by co-founder and partner, Erik Torenberg. Colin Campbell is our audio engineer and the show is produced by Brett Bolkowy.