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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is...
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More
26 APR 2024 · Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV. https://soundsprofitable.com/the-download/spotify-has-left-the-iab/9m 50s -
Podcasts Rival TikTok in Japan, Acast's Annual Report, & More
25 APR 2024 · Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting, and the MRC releases an invalid traffic guideline update. https://soundsprofitable.com/the-download/uk-podcast-adspend-increase/3m 26s -
UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More
24 APR 2024 · Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded podcasts, eMarketer shares five key stats on marketing fatigue, and Campaign covers podcasting's global growth. https://soundsprofitable.com/the-download/uk-podcast-adspend-increase/4m 17s -
That Was Us: Dialing in the Rewatch
24 APR 2024 · What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade. - Written by Bryan Barletta and Gavin Gaddis - Edited by Gavin Gaddis - Audio edited by Gavin Gaddis - Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitablehttps://ttps//soundsprofitable.com/article/embiggen-podcasting/10m 9s -
Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More
23 APR 2024 · Here's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for UK general election coverage, CoHost publishes new report on podcast agencies, Spotify has published their Q1 earnings, and the winners of this year's Webbys are now live. https://soundsprofitable.com/the-download/spotifys-q1-earnings-podcasters/4m 36s -
Spotify Leaves IAB, GroupM Reclassifies YouTube, & More
22 APR 2024 · Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax ID, how video can widen podcasting's footprint, and ARM breaks down how podcast advertising is effective. https://soundsprofitable.com/the-download/spotify-leaves-iab/4m 45s -
Sports Fans Love Audio, Creator Funding Surges, & More
19 APR 2024 · Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Report teaser has promising data for podcasting, and Rebecca Lavoie shares tips for reframing podcasting's place in the media ecosystem of a public radio station. https://soundsprofitable.com/the-download/sports-fans-love-audio/8m 19s -
UK Election Advertising, SXM Sports Audio Study, & More
18 APR 2024 · Here's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's upcoming Sports Audio Report, and James Chandler on why advertisers should include podcasting in their media plans this year. https://soundsprofitable.com/the-download/uk-election-ads/5m 23s -
Digital Audio Ads Growing, JAR Audio Pilot Competition, & More
17 APR 2024 · Here's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US creator funding surges for the first time in two years, NAB panelists say appetite for digital audio advertising is growing, and Lower Street is hosting a https://lower-street.ck.page/brand-podcast-summit-giveaway https://soundsprofitable.com/the-download/digital-audio-ads/3m 59s -
IAB Revenue Report, ARN Path to SCA, & More
16 APR 2024 · Here's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley weighs in on the proposed ARN acquistion of SCA, and Digiday breaks down WTF is the American Privacy Rights Act. https://soundsprofitable.com/the-download/arn-path-to-sca/4m 44s
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is...
show more
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
show less
Information
| Author | Bryan Barletta |
| Categories | Technology , Business |
| Website | www.spreaker.com |
| gavin@soundsprofitable.com |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
