12 DEC 2021 · Jason Van Orden had the first podcast dedicated to making money online and a huge business related to it. Then he walked away. He's still podcasting, this time with a show called Impact: How to Grow a Thought Leadership Brand and Business. Why make the jump? How do you make the jump? When do you know it's time to move forward to something new? We talk about these things and more on this episode of RED Podcast.   Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

30 SEP 2021 · This podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian. Nothing wrong with Kim Kardashian, but this podcast is for experts, not social media socialites and cable television stars. So the name changed... But I still look at "influencer" marketing techniques and it's still a topic worth talking about, even for people like you, experts and those with specialized knowledge. Why? Because "influencer marketing" can work for you. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

9 SEP 2021 · You've heard the saying, "People buy from those they know, like, and trust."  I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others. You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are... Which brings me to the point of this episode – everybody and his brother has an opinion when it comes to COVID-19 and how to handle it. And as somebody who travels, has to make a living, and maybe even does live events with a lot of people in close proximity, how do you handle this? I have some thoughts. But know no matter how you slice this, you're going to piss some people off. Are you ready? Jessica Kupferman runs an organization for female podcasters called She Podcasts. Next month, she's doing a live event with the same name in Arizona – a COVID-19 hot spot where they've put "anti-vaccine" laws in place. It's gotten messy. And it's arguably a dangerous place to be, so people are scared. Jessica is doing a great job letting the people who listen to her know what she expects from them if they want to attend her event as well as what to expect when they come. I encourage you to do the same thing, regardless on which side of the mask/vaccine debate you fall. Don't leave your people hanging, even if it make half of them angry. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

4 SEP 2021 · Joe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously. Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius. I've got a few exclusive deals for my content. My book on podcasting has couple of exclusive deals – the ebook version is exslusive to Amazon and the audiobook version is exclusive to Audible. Worth it? I guess. I'll fill you in on how the numbers work and why I went exclusive in this episode. Then you can decide for yourself whether exclusive deals are right for your content. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

23 AUG 2021 · What happens if you say something that later comes back to be wrong? What happens when the stakes are so high that something you said (and believed) pulls you off the air? That happened to a nationally-known radio host and it can happen to you – it can happen to all of us. Thoughts on what to do about it are in this episode...

13 AUG 2021 · Expectations are fine for relationships, as long as the parties involved are on the same page. For example, I expect to pay for a drink at the coffee shop, but I don't expect to pay for one when visiting a friend's house. Things get messy if you think one thing is happening and the other party thinks something else. Unfortunately, this happens a lot in business. And you may be doing this without even realizing it. Recently I saw a message from Jeff Brown of Read to Lead Podcast about an experience he had with a situation like this and how he handled it.  Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

11 AUG 2021 · You've probably heard the saying about college professors, "Publish or perish."  Like it or not, the same could be said about experts. And fortunately, we're in a world where getting out information out to the world is easier than ever. But how hard should be push? In this episode, I share a story about something that happened just this weekend, at a podcasting event I attended with Dave Jackson from School of Podcasting. In this story, his "sale" just happened, because the customer was already pre-sold on Dave, even though the two had never met before. This is something that can happen to everybody, even you. But you've got to get confortable letting people know you exist. Want to do this via your podcast? Visit BigPodcast.com for help. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

27 JUL 2021 · You take a risk any time you share a message, especially if you lean in to something. What happens if you say something that later comes back to be wrong? This happened to a local (but nationally-known) radio host. After months of posting anti-vaccination information and conspiracy theories about COVID-19, he got the virus. He's currently in the critical care unit of a local hospital, fighting for his life. It's a situation that we've all been in – we believe something (and act on it), only to have that "reality" flipped on its head. And, if you interview or work with other people, you've likely been in the situation of spreading the false beliefs of somebody else. In This Episode: The process of vetting podcast guests, guest post authors, and business partners When to kill an inteterview or partnership How close should a "values match" be when deciding who to work with? The Christian Pedophile (more info on this situation here) Going against guest or business partner opinions Removing "bad information" you've released Owning your past and making it work for you If you're releasing information to the world and want to keep on top of your reputation as well as make sure what you're saying is both accurate and helpful to your audience, listen up! Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

29 APR 2021 · There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to have to weed through a lot of noise to get to something that's really helpful. To record this podcast, I use a program called Audacity. Although I've been using it for about 20 years, a new version just came out and I was looking for information on one of the new features. That's how I found Mike Adams' Audacity Bootcamp. This course changed my opinion of Udemy. It's an amazing value for under $20 and it shows the potential of the platform, for both students and creators. On this episode, I talk with Mike about how he used his knowledge of audio to create this course and what he's done to market it. If you've thought about putting your specialized knowledge online, you'll get a lot out of this. In This Episode: Getting started on Udemy Organizing your "big idea" into a course Putting your course together – what you need What people look for in a course Your teaching style One BIG course or several smaller courses? Which is better? Pricing your course on Udemy Learning as you go... How to get people to take a chance on a new Udemy course What to do if you get lost... Connecting with other course creators If you've got specialized knowledge you want to package and sell as an online course, listen up.  Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

8 MAR 2021 · On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed: Point-of-View Consistency of Messaging (and just consistency) Leveraging Yourself (and your message) If you're been in your expert business for a while, or want to be, you'll get a lot out of this. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).