11 NOV 2017 · You've launched a new website, you've told visitors they will get the best rate but you're still not getting direct bookings. In this episode we discuss the major ingredient accommodation providers are forgetting when launching a direct booking strategy.

3 NOV 2017 · Listening to this episode will enable you to connect the buyer's journey with your marketing plan. By the end of the episode, my hope is you will be able to see the big picture and connect the dots of what you publish and what your prospective guest wants. Social Media and Digital Marketing are often rammed down our throats as the best thing since sliced bread, and we should all be doing it. This constant message from people like us at Occupi Online and other marketers can become tiring and switch us off to getting involved. I guess it's a bit like your parents always saying 'Eat your greens' but never explaining WHY! In this episode, we match these persistent rants with solid research and connections to the Hotel Marketing Funnel.

27 OCT 2017 · You will learn in this episode: •The benefits of social media •The cocktail mix of content that gets you results •Systems you can use to cut your social media time down •Secret tips to accelerate your social media presence Questions Answered for you: How does social media enable to you to build relationships? How does social media enable you to complete competitor analysis? How can social media enable you to make data driven decisions? How does social media help to increase sales from new guests and existing guests? What is the aim of sharing your content and what should you share?

20 OCT 2017 · Understanding the Hotel Marketing Funnel can transform your results online. Learn the journey that prospective travellers need to go through in order to buy from you. Discover the nurturing process each paying guest will go through and how this drives your content marketing plan. By the end of this podcast you will understand what marketing strategies and tactics you need to implement in order to drive direct bookings and revenue. In this podcast we will answer the following questions: What does top of the funnel mean? What goals should I have? Should I publish a Facebook status update or create a competition?

13 OCT 2017 · Stop wasting your advertising budget and show your advert only to those who want to stay and spend money at your accommodation. Using this Facebook Advertising Strategy means you will only ever show your advert to someone who has shown interest in your accommodation. The added bonus is you can stop showing the advert to them if the check-in and check-out dates have passed. There is a ton of other amazing stuff you can do with Facebook Dynamic Travel Ad's listen now to learn all about this amazing strategy. Claim your FREE offer at https://occupi.online/17 You can also watch us live : https://www.facebook.com/OccupiOnline/

6 OCT 2017 · Google Travel Ads is now open to Independent Hoteliers and Accommodation Providers This is a new way to get direct bookings Explain why costs are low and return on investment is high. Talk about how to get started with Google Travel Ads Links and full description available https://occupi.online/16