27 DEC 2021 · Francis Dunn is a father & health entrepreneur, he has spent over 2.5 decades leveraging emerging media technologies to improve healthcare. He has focused on disruptive technologies and the ways they are transforming modern customer experiences via 5G, AR, AI, AVOD, IOT, OTT, Voice, programmatic etc. He has launched over 25 technology products & worked w/ 3 tech start ups. Francis helped deliver over 900% growth at DMD & implemented key business drivers for the organization. Call anytime for an informative data/ad tech conversation. SaaS/DaaS related marketing solutions. Francis Dunn consistently creates revenue, improves team collaboration, expertise in programmatic media, addressable TV, engagement strategies and driving ROI. An award-winning digital media executive (several Telly, Webby, IAB & other marketing awards), he has an extensive track record of revenue generation, sales management, cross-platform product marketing and in-program integration. At DMD, he grew his portfolio exponentially, recruited and aided in tripling the size of the sales force & client service teams. Mr. Dunn led teams of highly motivated business development professionals and client service managers. With his proven success in managing enterprise accounts and growing national revenue-focused teams, Mr.Dunn continues to drive overall revenue.

14 DEC 2021 · Leveraging the Power of Mobile for Marketing by Francis Dunn Key Largo In digital marketing today, rarely does a moment go by without the mention of “mobile.” We are bombarded with presentations on mobile, webinars on mobile, digital conferences that dedicate an entire day to mobile, job roles configured around mobile – the focus on mobile is so consistent that you would think that by now healthcare marketers would excel at maximizing mobile opportunities and optimizing all digital communication for this platform. Not true. When it comes to email – the most ubiquitous method of digital communication sent to healthcare practitioners – less than 5% of all emails are truly optimized for mobile. How can this possibly be true? A far-reaching opportunity lies in understanding the true power of mobile and how mobile-optimized email connects to the overall brand experience. Today, mobile is an afterthought, tacked on at the end of the overall brand campaign; it’s the caboose of the advertising train, instead of the engine. The basic approach misses the mark when it isn’t weaved into all aspects of the design process from the very beginning. Marketers have been well-trained to create marketing assets using standard Marketing 101 tools: determine the objectives and strategies, identify the target, hone the messaging, and place the media. For this time-tested approach to succeed in today’s digital world, technology constraints and features must guide the creative design from the start.

2 DEC 2021 · As a leader in business development, Francis William Dunn, has worked in the healthcare industry for over two decades. He believes in taking advantage of the latest technology to improve healthcare for patients and providers. Using 5G, AVOD, IOT, Voice, AR, AI, OTT, programmatic and others, he has helped to successfully launch twenty-five new products. Over the years, he has worked with three new tech startups, helping to grow them into thriving businesses.