Since 2015, LIMUP has been a smart casual fashion retail brand on eBay, Amazon, and other online platforms, showcasing style and quality. LIMUP is founded on the principles of innovation and accountability, as well as a street-style aesthetic. The brand's ideology is based on effortless flair, honesty, and easygoing living. From the laid-back tailoring to the made-to-last quality, use of natural fabrics, and responsible manufacture, these good principles come through.