Wag The Dog FM - The European PR Podcast

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A weekly podcast where I curate the latest news, strategies, tools and tactics from the European public relations scene. The show regularly includes interviews with Corporate Communicators, Reputation Managers and PR agency thought leaders from across Europe and sometimes beyond. Every week I cover a new topic related to corporate communications, crisis communications, social media, internal communications and change management. You can discover all episodes at www.wagthedog.fm - Would you like to be interviewed for the show ? Send an email through the contact form of the website or DM me @horationelson or @wagthedogfm

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Wag The Dog FM - The European PR Podcast

The Story on Storytelling – an interview with Eva Snijders

27 APR 2015 · I'll be honest, the whole storytelling hype was really getting on my nerves… A bit like the "content marketing" one and – let's face it, the hyped part of social media. But of course my idea of storytelling was based on – I admit – ignorance. And that's why I love doing these podcast interviews [...]

41m 47s
On Communicating Business Transformation and Corporate Culture with Louis Ramos

20 APR 2015 · Change and transformation. The new normal as we say, but still… It is never easy to change an organisation and its people, especially if the company has a long tradition and is active in industries ranging from steel over components to elevators. Today I interview Louis Ramos, Head of Communications at ThyssenKrupp Elevator AG. Louis was [...]

46m 36s
PR Apps, Tools and Hacks – an interview with Frederik Vincx

13 APR 2015 · For this episode of Wag The Dog FM I met up with Frederik Vincx from Prezly and we chatted about PR apps, tools and hacks… While Frederik and his colleague are known in Belgium and beyond for their newsroom and Social Media Press Release service, they recently launched two other great initiatives. It is all about two [...]

31m 41s
Internal Communications & Managers – An interview with Liam FitzPatrick

6 APR 2015 · Internal Communications; if you ask me, one of the most challenging specialities in public relations. In this episode of Wag The Dog I interview Liam FitzPatrick, co-author of Internal Communications, A Manual for Practitioners – a book I reviewed on my blog last year. During about 40 minutes we discuss the challenges of internal communications, [...]

45m 27s
An Update on Enterprise 2.0 – An Interview with Rawn Shah

30 MAR 2015 · In this episode of Wag The Dog FM I am catching up with Rawn Shaw on the state of social and digital collaboration. We talk about internal communications KPI's, the "cultural difference" between Europe and the US, the talent shortage and why we're still struggling with social collaboration. Other topics we cover are the contradiction [...]

44m 16s
Communicating Science and Complexity – An interview with James Gillies & Chris Sciacca

23 MAR 2015 · The Higgs Boson particle, dark matter, computational biology and artificial intelligence… Our two guests – our first double interview – on this episode of Wag The Dog are both specialists in what I would call CSC or "complex science communications"… We'll be talking about the importance of storytelling, demystifying versus simplifying and stakeholder relations. [...]

41m 29s
Trust me PR is Dead – An interview with Robert Phillips

15 FEB 2015 · For the very first show of Wag The Dog I wanted something special… Coincidence (is there such a thing) made it so that I was able to meet up with Robert Phillips at an EACD conference in Copenhagen. I asked if I could interview him for Wag The Dog and he kindly accepted. In this [...]

16m 34s