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To Market with Scott Davis

  • Cleo Franklin Interview: What Do You See When You Look at Me?

    10 AUG 2023 · I had the pleasure of interviewing Cleo Franklin Jr. once again to discuss his new children's book "What Do You See When You Look At Me?" We discuss the ideation process for his book and the influence of and collaboration with his son Michael. Cleo talks about self-publishing and its inherent challenges, and we explore marketing the book. ABOUT CLEO FRANKLIN JR. Author of "Coffee With Cleo," "Lessons from our Mothers and Fathers,"  and "What do you see when you look at me?" http://www.coffeewithcleo.com/ Founder & CEO - Franklin Strategic Solutions http://www.franklinss.com/ Founder - Franklin Leadership Foundation   http://www.morningside.edu/campus-life-and-arts/campus-activities/leadership-development/franklin-leadership-foundation
    22m 14s
  • Interview: Coffee with Cleo Franklin

    30 JUN 2020 · Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on franklinss.com.
    38m 44s
  • The Creative Curve with Allen Gannett

    23 AUG 2018 · Allen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what "10,000 hours" really means in mastery. Allen's new book "The Creative Curve" is available at Amazon and everywhere books are sold. Visit his website at https://www.thecreativecurve.com/ and follow him on LinkedIn at https://www.linkedin.com/in/allengannett/
    31m 22s
  • Sustainability Talk with Katie Wallace

    5 JUN 2018 · In this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.
    19m 36s
  • Global Marketing with Cleo Franklin

    15 MAY 2018 · Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.
    24m 13s
  • Boost Your Job Search with Kyle Elliott

    8 MAY 2018 · Career coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We dig into LinkedIn best practices and discuss the ins and outs of resume design. 
    30m 27s
  • Visualizing Your Ideas with Alli McKee

    30 APR 2018 · Alli McKee, CEO and Founder of Stick.ai, discusses the importance of visualizing your ideas for clients. Her software platform automates the design aspects of your presentation so that you can improve your impact in B2B communication. Alli has an incredible background and a fantastic new company. Show Notes http://stick.ai/ https://www.linkedin.com/in/allimckee/
    26m 11s
  • Cross Platform Growth Hacking and Chatbots with Stapho Thienpont

    23 APR 2018 · Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/
    33m 13s
  • Digital Transformation with Michael Gale

    18 APR 2018 · Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/
    27m
  • Influencer Marketing with String Nguyen

    9 APR 2018 · String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes String's Website: https://stringstory.co/ String's LinkedIn: https://www.linkedin.com/in/stringstory/
    35m 3s
Scott is a professor, marketing strategist, and consumer psychologist.
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Author Scott Davis
Categories Business
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