31 OCT 2017 · The convergence of modern technology with the produce and floral industries is an inescapable reality. Listen as Dr. Bob Whitaker, PMA's Chief Science and Technology Officer, offers his thoughts on both the short- and long-term implications technology will have on the global produce and floral industries. Will we reach a point in our regular business operations where there are more automated processes than hands-on human execution? What does this mean for our labor forces? How does this change the landscape of our industry and what do we do we need to do to make sure we're not left behind? You'll also hear Dr. Bob's expert forecast for the future of the industry supported by excerpts from The State of the Industry session, delivered by PMA CEO Cathy Burns, at Fresh Summit 2017. 'Bringing together the global produce and floral community to grow a healthier world' is the refreshed mission of the Produce Marketing Association. In this episode you'll also listen to Jin Ju Wilder, Director of Marketing at LA & SF Specialty, and now Chair of the PMA Board of Directors, as she touches on some other high-level concepts emanating from the new PMA strategic plan. For more information on how PMA can help your business grow, visit www.pma.com To learn how you can join the conversation on future PMA Podcast episodes, email PMApodcast@pma.com