9 JAN 2024 · In this episode, Bartosz Goralewicz and his guest - Anne Berlin, Senior Technical SEO at Lumar, debated: - How the scraped data could support different theories for reverse engineering, - How the SGE is formed, and the arguments in favor of a smaller web, - The optimistic scenario about better quality content and less resources devoted to hosting duplicate content engineered for SEO, which could emerge from a web ecosystem where there are fewer organic clicks for publishers.

18 OCT 2023 · Onely's technical SEO services: https://www.onely.com/services/technical-seo/ - schedule a free consultation Jono Alderson's SEO consultation: https://www.jonoalderson.com/ Schema markup is a crucial but complex and underutilized technical SEO tool that requires thoughtful implementation for maximum benefit. The transcript provides insightful perspectives and advice from experts on properly leveraging schema. he summary of the episode: - Schema markup helps remove ambiguity and control the narrative about a website or business. - Relying solely on machine learning algorithms can lead to inaccurate interpretations, but schema markup reduces the risk of misinterpretation. - The implementation of schema.org can address Google’s challenge of accurately understanding relationships between entities. - Jono Alderson recommends using a content management system with built-in schema markup capabilities and suggests using SEO add-ons or plugins for implementation guidance.

15 SEP 2023 · This episode will help you understand if and how you should prepare your business for the upcoming SGE changes by Google. https://www.linkedin.com/in/goralewicz/ speaks with https://www.linkedin.com/in/maria-cieslak/, Head of Technical SEO at Onely (currently on a sabbatical). They discuss: - Concerns raised about the accuracy and readiness of SGE results, as well as the lack of transparency in the information presented. - The importance of Technical SEO fundamentals and building trust with Google through expertise, authority, and trustworthiness (E-E-A-T). - Changes in search intent with a focus on the need for high-quality, unique content that addresses user needs and establishes authority. - A concern about the potential for low-quality, specific articles and the need to assess and improve content to match user intent.

7 AUG 2023 · This episode will help you find yourself in the current information chaos and learn how to stay relevant during the Google AI revolution, SEO-wise. https://www.linkedin.com/in/goralewicz/ speaks with http://linkedin.com/in/cindykrum, the founder of http://mobilemoxie.com/. They discuss: - The evolution of Google’s AI efforts, starting with the launch of mobile-first indexing in 2017, which paved the way for the development of AI. - Google’s goal to understand and rank all the world’s information using AI. - The significance of BERT (Bidirectional Encoder Representations from Transformers) and its ability to understand the context and meaning of words in queries. - MUM (Multitask Unified Model), which is a thousand times more powerful than BERT and aims to understand various forms of media and anticipate user intent to provide a seamless journey.