13 JUL 2020 · In this episode of the Hireside Chat, Barend Raaff - CEO of Harver - is joined by Charlotte Marshall and Bryan Adams, employer brand leaders and authors of the book Give & Get: Employer Brand. They discuss the role employer branding plays throughout the pandemic and in the post-COVID reality. Find out: - How the way you’re treating people now will define your employer brand in the future - About the importance of transparency when building your employer brand - Why companies should focus on transferable skills when recruiting new employees - Why employer branding is not only a talent attraction tool but a way to re-engage and retain your employees About the guests: Charlotte Marshall has successfully built and launched five Fortune 500 employer brands. She is a global employer brand lead at Danaher corporation and the co-author of Give & Get Employer Branding. Bryan Adams is the CEO and founder of Ph.Creative, a global boutique employer brand agency calibrated to work with global organizations with complex talent audiences. He’s the other co-author of Give & Get Employer Branding. Learn more about Give and Get Employer Branding in the link below: https://giveandget.net/ Get the book: https://www.amazon.com/Give-Get-Employer-Branding-Belonging/dp/1544507062 Reach out to Barend: Medium https://medium.com/@barend.raaff LinkedIn: https://www.linkedin.com/in/barend-raaff-602979/ Visit https://harver.com/ for more information. Interested in becoming a guest on the Hireside Chat? Contact us on hiresidechat@harver.com