26 MAY 2022

7 APR 2022 · 4 Years ago, I almost quit the influencer marketing industry. Instead, it became a turning point in my career as a professional. This is THAT story. Learn... - The downfalls of the influencer marketing industry - The benefits of true influence - Responsibilities of the industry - Principles for putting out better partnerships

20 OCT 2021 · This is a REPLAY episode of a featured conversion with Kristi Dosh of the Business of College Sports Podcast. The podcast spans a wide range of topics around what to expect as NCAA athletes are now able to monetize their Name, Image and Likeness. Quick Links: Business of College Sports - https://businessofcollegesports.com/ Podcast - https://businessofcollegesports.com/category/podcast/

15 SEP 2021 · What kind of role do blogs play in modern Creator Culture and Influencer Marketing? What better way to find out than to chat with someone who's ran a successful one! In this episode I sit down with Mindy Marzec of This Fairytale Life / Fairytale Social to chat all things blog. - A brief history of blogging - How she got inspired to start - Making the leap from blogger for fun to blogging as a business - Keeping a blog in the era of social platforms - Why web and blog is centric to building a business - Are there still opps to monetize blogs? - Where influencer businesses should be focusing on content development - How much work should you be putting into your website? - What goes on behind the scenes of being an "influencer" - Her diversified income streams - The future of blog monetization - Income Streams that monetize trust - Know, Like & Trust - Steps to get started blogging - Passion & Purpose's role in evolving business boundaries Show Notes: Influencer Education Podcast Ep 33: https://fairytalesocial.com/ie/episode33/ Mindy's Resources + Services for Influencers https://fairytalesocial.com/

27 JUL 2021 · We've had social media in our lives for years now, but have we stopped for a moment to think about how it has impacted our mental health and wellness? I chat with Whitney Lauritsen, a 10 year plus content creator, about some of the greatest shifts that have occurred in content creation and influence and how it's impacted what I call the "bigger picture". We chat through some of the implications that your online identity can have and contribute to as well as how creators can think differently to protect their own mental health and wellness. We chat: - The passions that led her to content creation and social media - Her why and purpose - Navigating New Platforms - The Role of Passion in the bigger influencer/creator economy - Who are you creating FOR in the influencer economy? - "Measurements" and it's affect on mental health - What kind of numbers do brands care about? - The Brands role in creating better mental health in the influencer industry - Is talking about mental health just "trendy"? - Do you create for others or for you? - The role of self-awareness in content - Considering the implications of what you post - Habits for better mental health as a creator - Having integrity as a creator - Setting mental health boundaries - Brands as humans You can find Whitney on Instagram at @ecovegangal and whitneylauristen.com and be sure to check out her podcast "This Might Get Uncomfortable" for more about mental health!

10 MAY 2021 · Do you know how to control your mood toward work? We all experience hard days, times where we feel tired and burnt out - those days where we may make choices to take short-cuts and bring our best, which can translate into many missed opportunities. In this quick solo chat, I recap how I change my environment to help manage my mood so that I can bring my best to my work and have less "hard" days. In this episode, I chat: - Managing your Energy - Speed & Space in Schedule - Physical Environment - Relationships Make sure to subscribe to follow along with new episodes or follow along at @socialcreatesimpact on Instagram for daily knowledge drops.

29 APR 2021 · When is the perfect time to hire a talent manager? I was #blessed to sit down with Johanna Voss who gave the 411 on everything talent management, from the skill sets she brings to your business to exactly what value she provides (and doesn't provide!) We also had the opportunity to prove that when it comes to what is needed to succeed in a brand partnership - brands and talent want the same things! In depth, we cover: - The skillsets that brought her talent management - Creativity vs. Operational Mindset - what do brand partnerships need? What does your business need? - When are you ready for a talent manager? - What talent managers bring to the table - Talent management vs. brand building - Why brands source talent through talent manager networks - What’s a successful project look like for a talent manager vs. a brand? - The Role of Value in the Talent / Brand Relationship - The role of PRACTICE as an influencer-creator - The alignment between entrepreneurs and creator-talents - Transparency among creator rates - Empowering Talent vs. Managing Talent - Pushing back on Brand Offers - Re-investing in yourself You can follow along with Johanna at: Instagram: @johannavoss Clubhouse: @johannavoss Web: http://www.johannavoss.com

21 APR 2021 · When you create content, why are you doing it? Are you feeling the need to just "keep up" with the online world or are you creating from a place of true personal reflection? Is there intention behind your content? Most marketers will not talk about the massive about of tune-out happening online. Do you feel it? Do you feel there are moments when you are simply LIKING without awareness to what you are liking? Do you sometimes feel forced to create to keep up with "best practices" that other accounts are telling you you must follow? We are trending away from conscious creation - and it has an effect on consumers - because consumers & creators are who co-create the meaning and value in content. In this episode I dive into: - The point where I started to question - when we do influencer marketing, what is the CONSUMER getting? - Mass tune-out of influencer marketing - Influencers "Faking it" and how that affects audiences - Are brands REALLY asking influencers to create truly authentic content, or are they contributing to the "fake out", the culture and the tune out? - The internet is changing our brains - The "Message" is the medium - the content that WE put out as influencers is how consumers view "social media". Our content has larger impact to the social media ecosystem - Consumers of social media need to be self-aware of their own thoughts while scrolling and how their own perception is co-creating meaning of content - "the "self" filter - Creators need to be self-aware of where their drive to create is coming from and recognize the role that the self plays in content - Creators need to think about the deeper implications of the messaging their content plays and what they do and don't want to actively contribute to - Infusing content creation with intentionality - Rules for maintaining the role of self in content creation & consumption

29 MAR 2021 · So you are actually getting brand partnerships and earning money from your social media feeds - now what? I sat down with Bobby Robinson, AKA The Influencer Attorney to go over some of the first steps you should taking in forming a business and why it's so important! In this episode, we chat: - At what point does a content creator or influencer need a legal entity? - What's the purpose of having a legal entity and what is it necessary? - Separation of personal vs. professional as it relate to finances & liability - What are the steps to forming a business? - Assessing Risk, Naming & Trademark Strategy, Formal Names and DBAs, Filing a Business, Business Bank Accounts - Contracting POVs - Contract "breech" - what could happen? - Confidentiality & Non-disclosure - how to AVOID unintentional breach You can connect with Bobby at (@)theinfluenceratty on Instagram, and visit theinfluencerattorney.co for free resources and to learn more about Bobby's services and offerings.

2 DEC 2020 · Two strategist collide (well, serendipitously come together) to talk about some of the hottest challenges that both brands and influencers are facing in the influencer marketing industry. In this episode, we chat: - What has influencer marketing evolved to? - How IS influencer marketing going? What are its downfalls? It’s challenges? It’s uncomfortable moments? - Does influencer marketing make sense for every brand? - How Competitive is it? - What happens when influencer marketers or influencers really don’t know what they are doing? - Challenging brand expectations as both a marketer and an influencer - What can influencers do to be part of solutions for the industry? - How to better understand influencer “worth” against brand goals - Results & Accountability - Cooperating with brands to grow the industry - The Value of learning to be a “Strategist” as an influencer - Influencer Benefits & Value to Brands beyond sales - How Content Creation is Set by The Market & Influence is Not - When are you an “influencer”? You can connect with Courtney at (@)courtneycanfield on Instagram, (@)rambothepuppy for cute dog content, and visit CourtneyCanfield.com to contact her or learn more about her services for influencer.