14 NOV 2021 · Why, when and how to start an online company Starting a company is generally very close to heart. A prerequisite is passion. Why - You really want to start Not easy You are genuinely solving a problem You have some advantage over others Example: Assets Knowledge about product, suppliers, contacts You have a new innovative idea You can do it better than others Bad reasons to start: You don't want to work for others You want to be your own boss Others are successful so When - If you are young it's best If you have experience, that has its own perks Look at all kinds of success stories If you are in stable job do parallel background work Save up with an estimate of runway Keep buffer If you believe in someone's vision, join them Dont take loan How - After business idea, make a business plan It's summary of action tasks to achieve goal Include market and industry analysis, competitors, product and services details, marketing plan, operating plan, financial planning and projections, team and assets needed etc Gives clarity Make a big excel with tasks. That's what I did. Lot of content is to be generated for website and app. Such as products details, images, policies, creatives, journey Decide the name and book domain in India or the country where you plan to operate. Make logo Decide tech platform Tech agency customisation and decide required features Do shoots Make products and variants Manufacture and procure Pricing MRP and Sale price Add apps in CMS for operations efficiency SEO Marketing campaigns setup and keyword research Merchant center Social media channels activation and listings Partnerships example sales channels affiliates Order dispatch preparation Build team based on resources Outsource other activities Delivery partnerships Customer service Email, SMS, notifications to engage with customers and subscribers Redo Expand Hope you found the episode helpful. Do share your own stories and share review and feedback.

13 NOV 2021 · This is Your Online Business Ecommerce Brand Guide with your Guru Nikhil Aggarwal. This is a short intro episode about The Ecommerce Guru podcast. India is witnessing explosive growth of its Digital economy. Online Ecommerce Businesses are popping up across India and the world trying to solve customer problems and build great modern brands. Startups valuations are going through the roof and many are turning into unicorns with enough success stories. But there are struggles and failures that need to be overcome. So how do you be a part of this great online boom and avoid pitfalls? We will help you by bringing tips to target the right problems, improve your business, impact your customers lives, and build a great online brand profitably. I'm your Guru Nikhil Aggarwal. After working in ecommerce in various roles at start ups, building my own unique online startup from scratch and leading new ecommerce initiatives for a big company, I have gained enough experiences to share with other fellow entrepreneurs and professionals the secrets of scaling your online brand and taking the shortest route to success.