23 FEB 2016 · Daniel talks us through getting leadership buy-in to key digital transformation projects by answering some of the tough questions you might be asked. Ciaran gets a little over dramatic playing the role of a challenging senior team member asking tough questions which Daniel calmly and confidently walks us through. Tough questions Daniel tackles: How to deal with negative conversations online How to minimise the chance that social team might say something embarrassing. How to deal with leakage of confidential information. How to deal with the disbelief that people we want to reach don't use social media. How to deal with the risk of law suits from Social Media activity.  How to solve the time lag from your compliance team. How to spot potential errors or faux pas How to tie social channel to business results Take a look at http://socialmediagovernance.com/  for some great resources that will further help you in this area.

19 FEB 2016 · Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business. Gmail Ads https://support.google.com/adwords/answer/6105478?hl=en-GB   Facebook Custom Audiences https://www.facebook.com/business/a/custom-audiences   Google Adwords Customer Match https://support.google.com/adwords/answer/6276125?hl=en-GB

31 JAN 2016 · Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided. With email marketing continuing to be a channel of communication that consistently drives results, we also discuss Adobe’s vision of the tools email marketers need and discuss what their email marketing platform provides. Adobe isn't so well known as an email service provider, but if you have used and love Adobe’s creative suite or analytics platform then take a look at the email solutions Adobe provide. Designed for multi channel marketers keen to further drive performance through better integration of email into online communication strategies, Adobe’s email solutions offer a compelling alternative to better known and less integrated stand alone email platforms. If you are looking for ways to reach your customers with more relevant and effective email campaigns check out these resources: Take Adobe’s  free email maturity model online assessment and learn what your email strengths and priorities are: http://www.emailmaturitymodel.com/ Read more on Adobe’s email strategy and platformshttps://www.adobe.com/go/email

22 JAN 2016 · Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager when it first came out we would encourage you to take a fresh look at the tool and investigate the new Google learning resources behind it which are rather good in our opinion. https://tagmanager.google.com

28 DEC 2015 · How do you stay abreast of the constant and sometimes vast changes in the digital space thrown at us every week? Daniel and Ciaran share how they stay up to date with changes large and small in the digital world on a daily basis with some quick and easy to follow hacks from Daniel. Have a trick, tip or hack that helps you keep your ears to the ground and your finger on the pulse? We would love to hear from you. Please share and get in touch. Email: feedback@targetinternet.com

26 NOV 2015 · Daniel talks us through what Programmatic Advertising is and tells us how the technologies and three letter acronyms all work! Understand some of the latest advances and jargon used in display advertising on various advertising networks and learn how you can use whats on offer to boost your online visibility. We also discuss best practice with re-marketing and retargeting of adverts and how to use display for brand re-enforcement and content marketing placement.  

6 NOV 2015 · Daniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics demographic data, dust off our favourite mac cheat sheets of yesteryear and discuss one of Daniel’s favourite topics: Gadgets and gear to go travelling with! Resources humix.be article http://www.humix.be/en/blog/how-accurate-are-google-analytics-demographics-reports Mac cheat sheets? We found a few! http://edge-cache.lifehacker.com/lifehacker/lh_mac_shortcuts_update.pdf http://www.customguide.com/cheat_sheets/mac-os-x-cheat-sheet.pdf http://www.cheat-sheets.org/saved-copy/OSX_KeyCombo_Reference_Guide.pdf We want to make questions and answers a regular feature of the show so please send your questions to us by email: feedback@targetinternet.com

23 OCT 2015 · Daniel and Ciaran discuss Target Internet’s new digital e-learning training programme for individuals. With the launch of this subscription based flexible on demand training resource Daniel shares with us how Target Internet has developed and some of the key learnings from the journey we have been on in developing our own startup. Find our new online relearning training for individuals here  and sign up for free sample modules :- http://www.targetinternet.com/online-digital-marketing-elearning-courses/  

26 SEP 2015 · Daniel and Ciaran discuss ways they have used to create content that continues to drive traffic to their site month after month.Learn about the tools and sources of information they use to identify topics and phrases that are of interest to their audience and will help to impact positively on audience figures.

13 SEP 2015 · Daniel talks us through SPAM, Bacon and how to radically boost your email lists performance by applying some clever basic segmentation techniques.  Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.   Email Segments discussed in case you missed them: >Low open high click - stimulate open >High open low click - stimulate click >High both open high click - ( these are your email champions)   >Low open / low click  - trigger a reactivation process.